SEO / Internet Marketing

What’s a great site worth without an audience? Some folks assume that if they have a beautiful, functional website…..they will come. It’s just not so.

In a internet made up of billions or websites competing with one another, making sure that those looking for you can find you is crucial. The main ingredient here involves search engine optimization, or SEO. There are many considerations here but the crux of it is this: there are no guarantees. The best chance you have at consistently good placement involves work. If someone is selling you a quick fix and guaranteeing placement at the top of Google, then run. It’s why Google is so good at what they are. Their search algorithms make sure that the best, most relevant sites are displayed for the user’s search query. It is your job to make your site relevant, plain and simple. This involves things like keyword research, phrase construction, tag building, meta considerations, placement, analytics, online PR, article creation and submission, press releases, content management systems factors for SEO, multimedia tagging, link strategies, RSS, and site search, just to name a few of the large players in the rankings game. I take organic (the “natural,” unpaid for rankings in a search engine like Google) SEO very seriously and encourage my clients to do the same. It is a creative process as well as a science. There are rules to follow but paths to forge as well. Allow Indiemint to lead you through this jungle with a really sharp machete.

An overview of Indiemint’s SEO concentration:

1. Submissions into engines and directories. All submissions are manual (they need to be!). I concentrate on the directories that have the most impact and carefully construct those submissions to better qualify inclusion into such crucial directories as DMOZ, Yahoo, Google, Bing.

2. Business Listings – Geo targeting your domain is huge. In fact, this is often the most important facet of your SEO campaign. Local rankings are seen above the first google listing, right? Right. Make sure you’re there.

2. Keyword Research and Implementation – The right words create the map for your site being found. These need to be throughly researched, placed in copy correctly, linked, worded, placed into the proper tags, etc..

4. Pay Per Click campaigns. This also implements the keyword usage outlines above as well as create useful links back to your site through Google, MSN, Yahoo ad campaigns for your site. Of course, you get folks straight to your site as well.

5. Linking through article and press release marketing. This includes the writing as well as the submission to the most relevant sources (to include Squidoo and Hubpages). Links are very important and will be for the foreseeable future. Many strategies have fallen by the wayside over the years, such as reciprocal linking, link farms and blog/forum spam. That said, Indiemint does not consider any tactic that isn’t considered white hat and that doesn’t makes sense for lasting rankings and performance over time. One of the most potent and meaningful strategies is by creating actual content that has meaning and use. This not only creates a solid linking campaign but also drives traffic to client sites directly. Indiemint linking strategy is concentrated around press release distribution, article writing and submission, and blog setup/creation and writing. Let Indiemint hype you.

6. Social Networking Marketing – Facebook. LinkedIn. Twitter….and about 10 other big ones if you so desire. I set these up, custom fit their page design, and get you started on how to use these tools to drive more traffic to your site.

Let me say that this list could go into the hundreds and many SEO companies will try to woo you with a gazillion techniques, 90% of which do little if anything to help your rankings. I have created a streamlined SEO process for clients that accentuate the most contemporary, meaningful methods for lasting results. There are many variables to consider and each client is unique. For instance, one client may have their social networks in place while another may have created and optimized their business listings. Indiemint will evaluate and tailor SEO strategies independently, making sure the right methods are used for the right reasons.